More people search online for jobs in San Francisco and Norfolk, Va., according to a new report from Scarborough Research. Sixteen percent of consumers in those markets turned to the Internet to look for employment, versus the national average of 12%.

The study also found that those who currently hold jobs are more likely to look online for other jobs, compared to those who are not employed. Most online job searchers are employed in the white-collar sector, about 68%, while 32% hold blue-collar jobs.

Online job searchers are nearly 2.5 times more likely to go back to school, and 63% more likely to take continuing education programs.

"Job search Web sites are used daily by all types of people seeking employment, especially the young, educated and currently employed," Gary Meo, senior vice president, digital media services at Scarborough, said in a statement. "To differentiate themselves in a crowded marketplace, job search Web sites would do well to understand the job seeker's desired geography, in both local and expanded job searches."

The other top designated market areas for online job searches: Boston; Columbus, Ohio; Philadelphia; Washington, D.C.; Hartford/New Haven, Conn.; Atlanta; Minneapolis/St. Paul, Minn.; Las Vegas; Richmond/Petersburg, Fla.; and Detroit.

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